SLIM JIM SPICY SIDE
We pitched (and won) the ConAgra account at Venables Bell. And the world would soon get to know their spicy side.
SPICYSIDE.COM
At spicyside.com, visitors can meet their individual Spicy Sides (create an avatar), explore a town filled with hidden Slim Jims, chat with their friends and even rumble with other players by dishing out spicy moves like banging someone over the head with an outdoor grill.
SPICY SIDE WEB BANNERS
A number of crazy and irreverent spicy side banners were created to drive traffic to spicyside.com.
IN-STORE POSTERS/DANGLERS
